Hype Hair Design
About this project
Hype Hair Design is a Colchester-based hair salon who approached me to create a brand around their new logo. They wanted a brand that would resonate with both male and female audiences across all age ranges, as well as a brand that gave them a clear point of difference within their crowded market. The solution was a photography-led brand that emphasised the “Be More You” message, using a bold colour palette and placing the staff and clients, and their hair, front and centre.
The designs showed here use stock photography (with the exception of the staff headshots and salon photographs) but the end goal was to use photographs with real clients as part of the campaign.